As a new concept that was launching around the southeast, we needed to create a craveable experience that hungry brunch lovers would rush toward. Luckily, the food was fantastic and their story was a fun one to tell. We created a digital strategy centered around our target audience - those with a millennial mindset- a love of experience, food and travel. In a few short months, we were able to increase the social engagement by 200% and visits to the site by 34%. How about them biscuits?