iia college

TV: iia college

About This Project

There's no time like the present to make your dreams a reality.
Admissions were down along with brand awareness. The online college marketplace was being dominated by University of Phoenix. IIA College was small and struggling. We couldn't go the typical route of graduation and all-night studying vignettes. We took a different approach, subtle humor. And because of that, the campaign struck a cord with our audience and we were able to increase admissions by 68% that year.

50%
30%
15%
5%