Being diagnosed with breast cancer is one of the most lonely and scary times in a woman's life. Feeling alone is cited as the biggest struggle to women going through diagnosis and treatment. American Cancer Society started Making Strides Against Breast Cancer not only to help fundraise to combat this disease, but to make sure that women would never, ever be alone through treatment and survival. Throughout the years & seas of pink in the marketplace, this message was lost to the audience. We rebranded and created a campaign to make sure this message rang loud and clear. And that the people who needed us most, heard us. This was a fully integrated, cross-channel campaign that increased brand awareness by 120% and participation in the walk two-fold.