Nike Woman was ready to launch a new bra. The trouble was, Victoria's Secret, Champion, & Under Armour were launching their own version of the 'perfect sports bra' at the same time. We needed a way to connect with our audience in an authentic and honest way - data merged with creative was our competitive advantage. Resulting in a very successful launch that truly engaged the audience at a super competitive time. You could say the steep competition only fueled our fire to make it great.